Last night I bought underwear. I HATE buying underwear. This is an item that you can't try on in the store, and can't return it due to the hygienic concerns. So once I find a brand/style that I like, I am religiously loyal.
Unfortunately, after spending $75 for 4 pairs last night, I got home to find that they'd changed the design. These are unwearable, and wouldn't fit a 10-year-old boy.
I've emailed the company to try to rectify this, so let's see what happens. Ideally they'll give me a refund. If they brush me off, there'll just be one more business on my boycott list (along with Bell Canada and Joe Bidali's Restaurants).